CID Reputation, or Caller ID Reputation, is the perceived trustworthiness and legitimacy of your outbound telephone numbers by telephone carriers, analytics companies, and call-blocking applications. A poor CID reputation often results in your calls being labeled as “Scam Likely,” “Spam Risk,” or being blocked altogether, significantly reducing your call answer rates. The entity “CID Reputation” has attributes like “Flag Status,” “Trust Score,” and “Associated Carrier.”

Telephone numbers can be flagged due to several factors: 1. High call volume or unusual calling patterns from a specific telephone number. 2. User reports (when individuals mark calls as spam on their devices). 3. Use of telephone numbers not properly registered or attested under STIR/SHAKEN. 4. Association with known scam activities through caller ID spoofing. 5. Lack of legitimate business information associated with the CNAM of the telephone number. Our CID reputation management service helps mitigate these risks.

STIR/SHAKEN is a technology framework designed to combat illegal caller ID spoofing by verifying that the carrier originating the call has authenticated the calling party and their right to use that telephone number. Calls with higher levels of STIR/SHAKEN attestation (e.g., “A” or Full Attestation) are more likely to be trusted by receiving carriers and less likely to be flagged as spam, thus positively impacting your CID reputation and improving call answer rates.

To improve your CID reputation and call answer rates: 1. Monitor your telephone numbers regularly for flags using a service like RockyDialer. 2. Adhere to ethical calling practices and respect DNC lists. 3. Implement STIR/SHAKEN for your outbound calls. 4. Register your telephone numbers for CNAM and consider branded caller ID. 5. Rotate telephone numbers strategically if issues arise. 6. Request remediation for unfairly flagged numbers from analytics providers. Proactive caller ID reputation management is key.

RockyDialer provides high-quality telephone numbers and implements best practices to help you maintain a good CID reputation. While no provider can guarantee a telephone number will never be flagged (as flags depend on call patterns and recipient perceptions), we offer tools for CID reputation monitoring, support for STIR/SHAKEN, and guidance on telephone number hygiene to maximize the positive reputation of your caller IDs and improve your call answer rates. We also assist with acquiring new, clean telephone numbers when needed.